The End of Lean Cuisine Delicious Rewards

The End of Lean Cuisine Delicious RewardsWell, December 31st 2014 will mark the end of at least one loyalty program.  Lean Cuisine sent out this very direct email a few days ago:

Dear Valued Member,

We wanted to let you know that the LEAN CUISINE Delicious Rewards program will be ending December 31, 2014. But until then, you may continue to earn points on eligible LEAN CUISINE meals and redeem your points for fabulous rewards in our catalog. For more information, please read our FAQs.

Your participation is truly appreciated, and we thank you for being a loyal LEAN CUISINE customer

— The LEAN CUISINE Delicious Rewards Team

So much for this one! Could we see the end of other programs in 2014? Perhaps MyCokeRewards? Only time will tell.